Continental J. Social Sciences 3: 71 - 76, 2010 ISSN: 2141 - 4265
© Wilolud Journals, 2010 http://www.wiloludjournal.com
ENTREPRENEURSHIP AND SELLING: A REVIEW.
Raheem Shefiu.
Centre For Entrepreneurship Development (CED), Yaba College of Technology, Yaba. Lagos.
ABSTRACT
This paper reviews entrepreneurship. It does not exist without the ct of selling being factored into relevance.
The nation's economy can only be revamped by producing and selling more of our products both locally and
abroad to earn the foreign exchange needed to grow the economy. In the paper, relationship between
selling and entrepreneurship, stages involved in selling and secrets of selling were highlighted. It was
concluded that…for the economy of the country to quantum leap, selling must be the cornerstone of all
entrepreneurial activities. Entreprenuership does not exist without the act of selling being factored into
relevance. The nation's economy can only be revamped by producing and selling more of our products both
locally and abroad to earn the foreign exchange needed to grow the economy.
Selling involves communicating the benefits of a product or service to the prospective consumers with the
intent of taking a purchase decision. It involves prospecting, pre-approach, approach, close and follow-up.
The salespeople must be conscious of what the customer likes or dislikes in them to be able to sell and
consequently make profit for the organization. They must also know the secrets of increasing sales.
Buying and selling sustain entrepreneurial effort. The entrepreneurs are the catalyst of change needed to
take Nigeria's economy to the next level of prosperity in the realization of the objectives of vision 2020.
KEYWORDS: market, economy, entrepreneurship, consumers, commodity, producers, nation
INTRODUCTION
© Wilolud Journals, 2010 http://www.wiloludjournal.com
ENTREPRENEURSHIP AND SELLING: A REVIEW.
Raheem Shefiu.
Centre For Entrepreneurship Development (CED), Yaba College of Technology, Yaba. Lagos.
ABSTRACT
This paper reviews entrepreneurship. It does not exist without the ct of selling being factored into relevance.
The nation's economy can only be revamped by producing and selling more of our products both locally and
abroad to earn the foreign exchange needed to grow the economy. In the paper, relationship between
selling and entrepreneurship, stages involved in selling and secrets of selling were highlighted. It was
concluded that…for the economy of the country to quantum leap, selling must be the cornerstone of all
entrepreneurial activities. Entreprenuership does not exist without the act of selling being factored into
relevance. The nation's economy can only be revamped by producing and selling more of our products both
locally and abroad to earn the foreign exchange needed to grow the economy.
Selling involves communicating the benefits of a product or service to the prospective consumers with the
intent of taking a purchase decision. It involves prospecting, pre-approach, approach, close and follow-up.
The salespeople must be conscious of what the customer likes or dislikes in them to be able to sell and
consequently make profit for the organization. They must also know the secrets of increasing sales.
Buying and selling sustain entrepreneurial effort. The entrepreneurs are the catalyst of change needed to
take Nigeria's economy to the next level of prosperity in the realization of the objectives of vision 2020.
KEYWORDS: market, economy, entrepreneurship, consumers, commodity, producers, nation
INTRODUCTION
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